{"id":564,"date":"2026-03-27T13:49:10","date_gmt":"2026-03-27T13:49:10","guid":{"rendered":"https:\/\/ne.institute\/companies\/case-studies\/jcr-2\/"},"modified":"2026-05-08T20:27:52","modified_gmt":"2026-05-08T20:27:52","slug":"jcr","status":"publish","type":"page","link":"https:\/\/ne.institute\/es\/companies\/case-studies\/jcr\/","title":{"rendered":"JCR Pharmaceuticals Case Study"},"content":{"rendered":"\t\t
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JCR Pharmaceuticals Case Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Caso pr\u00e1ctico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge of Global Transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJCR Pharma, which celebrated its 50th anniversary in 2025, is a pharmaceutical company headquartered in Ashiya City, Hyogo Prefecture.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWith deep strengths in biopharmaceutical development, JCR Pharma stands together with patients suffering from rare diseases around the world to fight illness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe company has pursued the challenge of creating value as an R&D-oriented drug manufacturer with a global presence. This is the story of JCR Pharma transforming itself into an organization capable of competing globally. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Naoki Kawada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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General Manager, Corporate Strategy Department, Corporate Strategy Division<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tJoined JCR Pharmaceuticals in 2000 as a researcher. Spent many years in the development division running clinical trials, and from the 2000s onward took on a range of planning roles for JCR Pharma\u2019s development pipeline. In his current role since 2018, he is now focused on shaping the management strategy and strengthening the organization to grow the business globally. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014How did JCR Pharma\u2019s global transformation begin?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWhen I joined in 2000, JCR was still a company of about 100 to 120 people, with only two products dating back to its founding: a urine-derived product and a growth hormone product. In the 1990s, concerns over unknown risks from biologically derived ingredients led the company to pivot toward biopharmaceuticals. The first decade of the 2000s was largely spent developing JCR\u2019s first biopharmaceutical, erythropoietin. Looking back, I don\u2019t think we were yet thinking explicitly about \u201cgoing global\u201d at that point. But it was also becoming harder for a Japanese pharmaceutical company to grow significantly within Japan alone, with the population aging and shrinking and drug prices being cut steadily under the national pricing system. And it typically takes more than ten years for a pharmaceutical company to bring a single product to market. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA ten- or twenty-year horizon may sound long for an ordinary company, but in the rhythm of pharmaceutical product development, if you don\u2019t start looking that far ahead you simply won\u2019t make it in time. Against that backdrop, our 2009 capital alliance with a British pharmaceutical company became the trigger, and from there the pace of globalization accelerated rapidly. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe are focused on developing people who can communicate globally \u2014 not just people who speak English, but people whose presentation skills and leadership add up to true cross-cultural communication.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014And how are you developing the \u201cglobal talent\u201d to match that direction?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTalent development is one of our biggest challenges. Being able to do business in English is, of course, a baseline skill. But beyond just speaking English, we put a lot of effort into developing people who can communicate globally as a whole \u2014 including presentation skills and leadership. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tI said \u201cEnglish is a must,\u201d and I\u2019m one of the people still actively studying it. I started learning with NEI in 2017. Studying gets tough once you pass forty (laughs). But just like brushing your teeth or eating, the trick is to make English study part of daily life \u2014 once it becomes a habit, it stops feeling like an effort. And one day you realize you\u2019re hearing it and speaking it without thinking about it. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPersonally, what I like about NEI is how low the barrier to getting started is. The lessons are online so there\u2019s no commuting; each session is about 30 minutes which is flexible; and the content is tied directly to your own work and interests, so it doesn\u2019t feel like you\u2019re bracing yourself to “study English.” The company currently covers 100% of the cost and HR training tracks each person\u2019s progress, but it\u2019s also reassuring that the program works regardless of someone\u2019s English level or job function. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014What is JCR Pharma\u2019s outlook from here?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tJCR Pharma is now in the middle of a true transition to a globally operating company, getting our products for rare diseases to patients around the world. We\u2019ve grown past 800 employees, but the great majority are Japanese, and the underlying organization still operates in a Japanese business style with a global perspective layered on top. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSince taking on this role, opportunities to communicate in English \u2014 meetings with overseas institutional investors and so on \u2014 have grown significantly. When I first started training with NEI I had no confidence speaking English and relied on an interpreter, but at some point I found myself talking directly with no interpreter at all. Feeling your own progress is the strongest motivation there is. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Ayako Watari<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Deputy General Manager, HR Planning Department, Administration Division<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe first met NEI, who provides English training to JCR Pharma, in 2017. Our chairman and president Mr. Ashida has said, “At our scale, expanding globally on our own is difficult.” There are many ingredients to a successful partnership with an overseas company, and one of them is effective, high-impact communication. That is the reason NEI was chosen as the means of building our global communication capability. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEmployees who have built confidence through NEI training \u2014 including younger members \u2014 actively speak up in English in presentations and discussions with overseas companies, and motivation to acquire English is very high among employees themselves, with people voluntarily switching their team meetings into English.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe set NEI Score targets inside the “self-development” category of the personnel evaluation, evaluating people on the visible growth in their score. We also use the score as one of the shared indicators across the organization. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn 2017, 52 JCR Pharma employees were enrolled with NEI. As of April 2026, 438 JCR Pharma employees have taken part. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBack to Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

JCR Pharmaceuticals Case Study Caso pr\u00e1ctico The Challenge of Global Transformation JCR Pharma, which celebrated its 50th anniversary in 2025, is a pharmaceutical company headquartered in Ashiya City, Hyogo Prefecture.With deep strengths in biopharmaceutical development, JCR Pharma stands together with patients suffering from rare diseases around the world to fight illness.The company has pursued the […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":561,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-564","page","type-page","status-publish","hentry"],"yoast_head":"\nCasos de \u00e9xito<\/title>\n<meta name=\"description\" content=\"Descubra c\u00f3mo las empresas est\u00e1n logrando resultados con las soluciones de formaci\u00f3n ling\u00fc\u00edstica corporativa de NEI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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