{"id":563,"date":"2026-03-27T13:49:10","date_gmt":"2026-03-27T13:49:10","guid":{"rendered":"https:\/\/ne.institute\/companies\/case-studies\/jcr-2\/"},"modified":"2026-05-08T20:25:49","modified_gmt":"2026-05-08T20:25:49","slug":"jcr","status":"publish","type":"page","link":"https:\/\/ne.institute\/ru\/companies\/case-studies\/jcr\/","title":{"rendered":"JCR Pharmaceuticals Case Study"},"content":{"rendered":"\t\t
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JCR Pharmaceuticals Case Study<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0441\u043b\u0443\u0447\u0430\u044f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Challenge of Global Transformation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tJCR Pharmaceuticals Co., Ltd. \u2014 celebrating its 50th anniversary in 2025 \u2014 is a pharmaceutical company headquartered in Ashiya, Hyogo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tWith deep strengths in biopharmaceutical development, JCR Pharma stands together with patients suffering from rare diseases around the world to fight illness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe company has pursued the challenge of creating value as an R&D-oriented drug manufacturer with a global presence. This is the story of JCR Pharma transforming itself into an organization capable of competing globally.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Naoki Kawada<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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General Manager, Corporate Strategy Department, Corporate Strategy Division<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMr. Kawata joined JCR Pharma in 2000 as a researcher. Since 2018, he has been developing management policies and strengthening the organization\u2019s global business readiness.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014How did JCR Pharma\u2019s global transformation begin?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWhen I joined JCR Pharma in 2000, it was a company of about 100 people that had been focused on bio-pharmaceuticals since the 1990s. Looking back, I don\u2019t think we had a clear global vision at the time. However, it was becoming increasingly difficult for pharmaceutical companies to grow significantly if they operated only in Japan, where the birthrate was declining, the population aging, and drug prices were being cut rapidly under the National Health Insurance (NHI) drug price system.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIt is common for a pharmaceutical company to take more than ten years to develop a single product. Ten to twenty years may seem like a long time from the perspective of a typical company; that is the business cycle of biopharma product development. We are accustomed to planning and investing long into the future. In 2009 we partnered with a British pharmaceutical company. JCR Pharma\u2019s globalization has rapidly accelerated since then.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe are focused on developing people who can communicate globally \u2014 not just people who speak English, but people whose presentation skills and leadership add up to true cross-cultural communication.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014And how are you developing the \u201cglobal talent\u201d to match that direction?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTraining human resources is one of our major challenges. Obviously we need to be able to do business in English. Beyond that, we are focusing on developing human resources who can communicate on a global scale, not just in terms of speaking English, but also from the perspective of presentation skills and leadership.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tI said, \u201cEnglish proficiency is a must,\u201d and I am one of the people studying English. I started at NEI in 2017. Studying is tough when you are over forty\u2026 But just like brushing your teeth or eating, it is important to make studying English a part of your life, and as you do it, it becomes a habit, and it doesn\u2019t feel like an effort anymore. And eventually you find yourself speaking it and understanding what you hear.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWhat I personally like about NEI is the ease of participation. There is no need to go to school because the lessons are online, they last 30 minutes and they are directly related to my own work and interests so it doesn\u2019t feel like \u201cstudying\u201d. The company pays 100% of the costs and HR training personnel check the progress.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u2014\u2014What is JCR Pharma\u2019s outlook from here?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tJCR Pharma is currently in the midst of a transition to full-fledged globalization in order to deliver its own products developed for rare diseases to patients around the world. Although we have more than 800 employees, most of them are Japanese, and the reality of our organization is that our business is based on the Japanese style, but now a global perspective has been added to it.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tMy position includes interviews with foreign institutional investors. When I first started NEI training, I did not have confidence communicating in English, so I had to use an interpreter at first, but I found myself able to speak without an interpreter at some point. This surprised even me.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Ayako Watari<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Deputy General Manager, HR Planning Department, Administration Division<\/h6>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe met NEI, which provides English training to JCR Pharma, in 2017. Our chairman and president, Mr. Ashida, told us that with our size and capabilities, we could not conceive of expanding globally on our own. There are many elements to successfully partnering with a foreign company, one of which is effective and impactful communication. NEI was chosen to hone global communication skills.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEmployees who have built confidence through NEI training \u2014 including younger members \u2014 actively speak up in English in presentations and discussions with overseas companies, and motivation to acquire English is very high among employees themselves, with people voluntarily switching their team meetings into English.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\u201cNEI Score\u2122\u201d targets are included in personnel evaluations to visualize employees\u2019 growth. This is also one of the shared indicators within the company.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn 2017, 52 JCR Pharma employees participated in NEI. As of April 2026, 438 JCR Pharma employees have participated.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBack to Case Studies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

JCR Pharmaceuticals Case Study \u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0433\u043e \u0441\u043b\u0443\u0447\u0430\u044f The Challenge of Global Transformation JCR Pharmaceuticals Co., Ltd. \u2014 celebrating its 50th anniversary in 2025 \u2014 is a pharmaceutical company headquartered in Ashiya, Hyogo.With deep strengths in biopharmaceutical development, JCR Pharma stands together with patients suffering from rare diseases around the world to fight illness.The company has […]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":560,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-563","page","type-page","status-publish","hentry"],"yoast_head":"\n\u041a\u0435\u0439\u0441\u044b \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, 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